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Market Access. Strategy. Connectivity.
Market Access. Strategy. Connectivity.
Strategic advisory for sustainable market access in healthcare and MedTech
TopMed Advisory by Carsten Buchmüller supports healthcare and MedTech companies in developing effective market access strategies, driving strategic business development, and building meaningful connections with key stakeholders across the healthcare ecosystem.
Market access in the DACH healthcare system is particularly complex.
The healthcare systems across the DACH region operate within highly complex and country-specific structures. Market access is not achieved through traditional sales or marketing activities, but through a deep understanding of regulatory frameworks, multi-layered decision-making processes, and regional specificities.
Hospitals, healthcare providers, purchasing groups, health insurers, and scientific societies follow different system logics. Without a clearly defined market access strategy, market entry is often slow, inefficient, or unsuccessful.
Country-specific reimbursement and procurement structures across DACH
Multi-layered decision-making at hospital, group, and association level
Strong influence of tenders, purchasing groups, and committees
Sustainable market access requires trust and system expertise
This is where TopMed Advisory comes in.
A strategic approach to sustainable market access in the DACH healthcare market
TopMed Advisory follows a structured and pragmatic approach focused on real-world implementation rather than theory. The objective is to enable effective market access within the complex healthcare systems of the DACH region.
Leveraging extensive executive experience, deep system knowledge, and a strong healthcare network, TopMed Advisory supports companies in making informed decisions, accelerating market entry, and achieving sustainable growth.
Strategy & Market Understanding
Analysis of market structures, decision-making pathways, and regulatory frameworks. Development of clear market access and growth strategies tailored to the realities of the DACH healthcare environment.
Execution & Executive-Level Sparring
Direct collaboration with executive management and leadership teams. Strategic sparring on go-to-market approaches, contracting models, partnerships, and key commercial decisions.
Connectivity & Stakeholder Engagement
Targeted connection with key stakeholders including hospitals, healthcare providers, purchasing groups, health insurers, and scientific societies. Facilitation of structured dialogue and decision-oriented exchange formats.
This approach underpins all services provided by TopMed Advisory.
Advisory Services
TopMed Advisory supports healthcare and MedTech companies across key strategic questions related to market access, business development, and stakeholder engagement within the DACH healthcare market. Services are modular and tailored to the specific needs of each engagement.
Market Access & Market Entry Strategies
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Development and refinement of market access strategies
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Analysis of decision-making and procurement structures
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Support for market entry and portfolio positioning
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Advisory on tenders, contracting, and GPO strategies
Connectivity & Stakeholder Management
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Targeted connection with key healthcare stakeholders
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Collaboration with health care professionals and scientific societies
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Stakeholder analysis and engagement strategies
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Facilitation of meetings, workshops, and exchange formats
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Support in building long-term, sustainable relationships
Workshops & Advisory Formats
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Strategy workshops and executive roundtables
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Market access and go-to-market workshops
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Moderated exchange between industry and healthcare providers
Strategic Business Development
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Executive-level sparring for management teams
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Market, competitive, and opportunity analyses
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Development of growth and go-to-market strategies
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Structuring of cooperation and partnership models
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„Go-to-Market“ Models/Strategies
Interim & Transition Management
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Interim executive support during transition phases
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Temporary leadership in commercial, market access, or business development roles
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Support during organizational change, market entry, or restructuring
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Clearly defined scope, duration, and objectives
About Executive Advisory by Carsten Buchmüller
Independent Executive Advisor for Market Access and Strategic Business Development in Healthcare
Carsten Buchmüller brings extensive executive leadership experience from the international MedTech and healthcare industry. Throughout his career, he has been responsible for market access strategies, contracting and tendering models, strategic business development, and the leadership of international organizations.
He previously held senior leadership positions at global healthcare companies including Medtronic, Covidien, Johnson & Johnson (Ethicon), and most recently biolitec. In these roles, he worked closely with hospitals, purchasing groups, health insurers, and scientific societies across the healthcare ecosystem.
With TopMed Advisory, Carsten Buchmüller now operates as an independent executive advisor, applying his hands-on experience, strategic perspective, and established healthcare network to advisory mandates for healthcare and MedTech companies.
Independent executive advisory – built on decades of real-world healthcare leadership.
Why TopMed Advisory
TopMed Advisory stands for independent executive advisory in healthcare. The focus is not on standardized consulting frameworks or large project teams, but on personal sparring, proven experience, and a deep understanding of real-world market dynamics.
Clients benefit from advisory support that creates strategic clarity, understands complex decision-making processes, and enables pragmatic market access.
Executive Experience over Theory
Advisory delivered by a former healthcare and MedTech executive with extensive responsibility for market access, contracting, tenders, and business development.
Deep Understanding of the DACH Healthcare System
First-hand experience working with hospitals, purchasing groups, health insurers, and scientific societies across the DACH region.
Independence and Neutrality
No ties to manufacturers, products, or sales organizations. Clear, unbiased advice focused solely on the client’s objectives.
Direct Executive-Level Collaboration
No handovers, no junior teams. Personal advisory and strategic sparring directly with the decision-maker.
The result: clarity, focus, and sustainable market access.
Get in Touch
If you are facing strategic questions related to market access, market entry, or business development in healthcare, an introductory conversation offers the opportunity to discuss your situation and explore potential next steps.
All discussions are conducted confidentially and at executive level.